Kate Hudson hit the red carpet with pink hair and a dress of silver sequins to support Matthew McConaughey as he was honored at the 2014 American Cinematheque Award ceremony in Beverly Hills on Tuesday night.
The actress shimmered in a strapless, metallic Jenny Packham dress while posing for photos at the Beverly Hilton Hotel.
Hudson and her mother, Goldie Hawn, dyed their hair pink last week for October's Breast Cancer Awareness month. She made the colorful move in a tribute to those who have fought and are currently fighting the disease.
"Your courage shines and inspires," she wrote on Instagram. "We decided to show our support by wearing pink proud!"