10/23/2014 01:15 pm ET

Where Are You, Trader Joe's?


Hey Joe, you need to grab your Aloha shirts, hop a plane to Hawaii and set up shop in the islands.

We need you, Joe — Trader Joe’s, to be precise. We really do.

Look, if ever there was a state where residents need a food market whose core identity involves fighting on behalf of its customers, it is Hawaii. Middle-income residents need someone to champion access to tasty, interesting and healthy food at reasonable prices. You, Joe, could provide a balm for our bruised pocketbooks.

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