HUFFINGTON POST
10/27/2014 08:10 am ET Updated Oct 27, 2014

The Psychology Of Colour

Lisa Stokes via Getty Images

Alongside the notes of the musical keyboard and the letters of the alphabet, colours provide the building blocks of our emotions. It is not for nothing that we say we are ‘feeling blue’ or ‘seeing red’. Each colour is subtly connected to a web of experiences and associations. Some of these are highly idiosyncratic: a particular yellow might remind us of a long-dead grandmother’s kitchen or a pair of boots we had as children. But others carry more universal meanings. Exploring the associations we have around colours is a way to get to understand ourselves and, as importantly, gives us a way to tell others who we are.

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