Lily DeBell Presents at 2014 NYEC from NFTE on Vimeo.
When Lily DeBell learned to knit from her grandma five years ago, she didn't expect the craft to make her a CEO by the time she was in middle school. But as you can see from her presentation at the Network for Teaching Entrepreneurship competition, shown above, the Baltimore eighth grader's already a full-fledged entrepreneur.
Lily combined her love of knitting with business savvy to establish her award-winning company, Lily's Legwarmers, as reported by WBALTV's Channel 11 News. After her presentation, Lily's organic dance-wear legwarmer business went on to win the competition's $25,000 prize. Her competitors, some of whom were even high-school and college students, were no match for her carefully calculated research, marketing and analytics.
Lily says this victory is just the first step for the growing brand. She told WBALTV, "I want to hire more labor, I want to get insured and find a wholesaler. After that, I'd like to extend our product and keep growing the business and making more sales." Now that's a plan we can get behind.
[h/t Channel 11 News, WBALTV]
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