SPORTS
11/14/2014 12:07 pm ET Updated Nov 14, 2014

New England Patriots Celebrate Twitter Milestone With N-Word

The New England Patriots learned the hard way that Twitter can also be an anti-social media platform. In a failed effort to celebrate its NFL-leading one millionth follower, the official Twitter account of the Patriots sent out a tweet including a racial slur on Thursday evening.

The trouble began when @Patriots encouraged followers to retweet this message to receive "custom digital jerseys" featuring their own Twitter handle:

A Twitter user with an offensive username that included the N-word took up the Patriots on their offer and the resulting tweet, including a custom digital jersey, was shared by the team.

View the offensive tweet here.

The Patriots' Twitter account deleted the offensive image and subsequently issued an apology, blaming the tweet on its "filtering system":

HuffPost

BEFORE YOU GO

PHOTO GALLERY
Amazing Sports Photos
CONVERSATIONS