A remarkable cuckoo clock forged from a single maple tree is being used to crow about Portland, Oregon.
Designed by Nicolas Gros and carved by chainsaw sculptor J. Chester Armstrong, the 24-foot-high, 7,000-pound clock is being shown off around the Northwest to reinforce Travel Portland's "Portland Is Happening Now" tourism campaign.
The piece is reportedly the tallest freestanding cuckoo clock in the country. Design flourishes represent Portland icons such as Voodoo Doughnut, the Portlandia statue and Stumptown coffee, notes local outlet KGW.
Travel Portland's Megan Conway told The Huffington Post that ad agency Wieden + Kennedy came up with the idea for a clock in the summer. "We agreed that playing on the element of time and the fact that there is something going on in Portland every second, minute and hour of every day was a nice evolution of the Portland is Happening Now ... campaign from last year," she said.
A chiseled rooster emerges every hour.
The promotional barnstorming will not be the end of the road for the clock; it will eventually have a permanent home in Portland, Conway added.
Good to know that time isn't running out for this gorgeous work.