11/28/2014 07:00 am ET

Move Over, Lob: The Swag Is The Next Big Hollywood Haircut

Jamie McCarthy via Getty Images

Once upon a time not too long ago, the long bob cut (and its catchy portmanteau) skyrocketed to popularity, appearing on celebrities like Kerry Washington, Lily Collins, Nicole Richie, and countless others seemingly overnight. But before it was the hottest cut of the year, it was cropping up in Hollywood hair salons under the radar like a 2010 ombre.

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