12/31/2014 11:45 am ET Updated Jan 14, 2015

Bloomberg L.P. To Launch New Media Portal Ahead Of World Economic Forum


Bloomberg L.P. will launch its "flagship media portal," Bloomberg Business, on Jan. 20, this according to Capital New York which cited "sources with knowledge of the plans."

Though the unveiling has already been pushed back twice, the new launch date would allow the portal to be up and running just in time for the World Economic Forum in Davos, Switzerland on Jan. 21-24.

The idea is that the new media portal will drive business readers to the Bloomberg Professional service, "the most powerful and flexible platform for financial professionals," which, according to Quartz, was charging $24,000 a year for a subscription in 2013.

Capital reports that Bloomberg Business will take over and is expected to function as the epicenter of the company's media brands, allowing readers to access content from Bloomberg News and Bloomberg Politics, as well as a number of new verticals.

"Bloomberg Business is going to be our flagship digital destination," Bloomberg Media Group CEO Justin Smith said in a statement to The Huffington Post. "It will take the creative DNA of Businessweek and combine it with the power of Bloomberg News to deliver a compelling consumer experience at web speed and rhythm."

The launch of Bloomberg Business will come on the heels of some seismic changes at the company in recent months. In January, Bloomberg founder and former mayor of New York Michael Bloomberg returned to the company, and in December news broke that the Economist's John Micklethwait would be replacing long-time Bloomberg News editor-in-chief Matthew Winkler.

For more, head to Capital New York.