01/09/2015 12:15 pm ET Updated Jan 09, 2015

The Risk Of ‘Material Parenting'

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As a parent and scholar who has studied materialism for much of her professional life, Marsha Richins had long pondered the following question: Does dangling goods in front of children as a reward for good behavior or yanking them away as a form of punishment contribute to materialism when those kids grow up?

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