COMEDY
01/16/2015 02:42 pm ET Updated Jan 16, 2015

This Is What You May Be Missing When You Skip Ads On YouTube

Don't skip the ad on this YouTube video!

Oh, did you already skip? Well, we don't blame you, but you missed the actual sketch. Go back and rewatch!*

Hate to break it to the advertisers, but no one is watching your ads for more than the five seconds that they're required to. But the Los Angeles Digital wing of UCB Comedy wants YouTubers to know that they might actually be missing key information by skipping out early on advertisements.**

*Sorry if you were looking forward to a sketch about "The Bachelor."
**Also, sorry that you like "The Bachelor."

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