As beauty fanatics here at HuffPost Style, it's easy for us to name our favorite lipsticks in rapid succession. While we often name the latest colors from MAC and drugstore champion Wet N Wild, there are some lesser-known lines that make us want to apply lipstick all day long.
Indie lipstick companies create products that aren't derived from mainstream beauty standards and trends. Instead, lesser-known brands offer off-beat lip colors, like greens and blues, and provide ranges for different skin tones. Additionally, many indie beauty companies are fueled by their missions to create makeup products with fewer toxins. While some companies make formulas without parabens, there are other brands that sell gluten-free, vegan and eco-friendly goods.
Butler came up with the idea for her company after being "one angry consumer" who had trouble finding bright and bold lipstick colors made with natural and organic ingredients. So she created The Lip Bar, which now serves consumers who want to wear awesome lip colors made with fewer toxins.
So it's about time for you to jump on this wagon if you haven't already. Check out our list of brands you should know and love in the list below.
Cate McNabb Cosmetics has a great mineral makeup line. Their cruelty and paraben-free lipsticks are strongly pigmented. With an ingredient list that includes shea butter and jojoba oil, your pout will stay soft and moisturized.
The Lip Bar is another brand that cares about its ingredients, creating lippies made from avocado and castor oils. You can find green and cool gray shades here.
Melt Cosmetics' matte lipsticks make us swoon every single time we see them. Co-founders Lora and Dana are always showing off their amazing products on Instagram, providing the versatile ways you can rock Melt.
Alima Pure makes a line of velvet lipsticks that really jump out from the crowd, because while the line is heavy on pinks and purples, the rich tones knock out a typical rosey-pink. One of these tubes might become your everyday favorite.
Pretty Zombie Cosmetics: There aren't too many liquid lipsticks in the game that really get us going, but enter Zombie Cosmetics, which has rad shades like black and an amazingly good matte finish.
Magnolia Makeup: Glosses, mattes and creams, oh my! New Orleans-based Magnolia is used a lot by a certain beauty blogger we love, so we're pretty sure you're going to dig it too.
Insomnia Cosmetics: This Etsy shop has selections from all over the rainbow, and if you want to take a break from matte formulas, but still want a long-lasting color, Insomnia's semi-matte lipsticks are the glossier answers to your dreams.
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