STYLE & BEAUTY
01/24/2015 07:00 am ET Updated Feb 03, 2015

#CurlPower Hashtag Encourages Women To Put Down The Flat Iron & Embrace Their Curly Hair

Earlier this week, Dove debuted a video entitled "Love Your Curls." The heart-warming campaign inspires young girls to be confident and proud of their natural hair, which ultimately sparked the "Today" show's week-long series, #CurlPower.

The network asked viewers to share photos of their "lovely locks," invited experts to talk hair maintenance and challenged women to stop straightening their curls. The social media call-out was successful in gathering reactions and images from women on Twitter who were rocking their naturally curly hair.

Scroll down and check out these gorgeous girls and women with #CurlPower.

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