Craving a Toffee Crisp? That just got a lot harder if you live in the U.S.
Hershey owns the rights to make and sell any chocolate products with the Cadbury name in the U.S., and will still do so in many cases. Cadbury eggs will still be around, for example -- but now they'll taste slightly different because British-made Cadbury chocolate is produced under a different recipe (the first ingredient in U.K. Cadbury chocolate is milk, while the first in American-made Cadbury chocolate is sugar, according to the New York Times). LBB is also halting their imports of British-made Kit Kats, but the American-made version will still be around.
Sadly, some classic British Cadbury favorites won't be made available at all, because Hershey says they're too easily confused with the company's established U.S. products. CNN reports Cadbury's Toffee Crisps are on the outs because their packaging too closely resembles that of Reese's Peanut Butter Cups, and Yorkie chocolate bars apparently sound a little too much like York Peppermint Patties.
Hershey's spokesman Jeff Beckman told The Huffington Post that the agreement was necessary, saying, "It is important for Hershey to protect its trademark rights and to prevent consumers from being confused or misled when they see a product name or product package that is confusingly similar to a Hershey name or trade dress... Given the immeasurable value of our brands, we work hard to protect these important intellectual assets and defend them against infringement."
Lovers of British-made Cadbury products are none too pleased with this new development, taking to Twitter to express their dismay:
Hey Hershey's great job blocking import of all British Cadbury's chocolate. Can't wait to gnaw on your chalky filth while my wife leaves me!
— Dan Telfer (@dantelfer) January 26, 2015
So hang on. There will be no more real actual Cadbury's chocolate allowed in the US? NOOOO! http://t.co/XSHfzlH7FQ
— Neil Gaiman (@neilhimself) January 26, 2015
— Victoria Vartan (@Vsvartan) January 26, 2015
Because the deal was struck between The Hershey Company and LBB, Cadbury declined to comment.