WOMEN
01/27/2015 02:20 pm ET Updated Feb 10, 2015

Plus-Size Model Tess Holliday Wants To #EffYourBeautyStandards

Plus-size model and body-love activist Tess Holliday has a message for anyone who thinks beauty is related to size: #EffYourBeautyStandards.

Got ready in a record 30 mins for an impromptu date last night 💋 miracles happen😂 necklace by @honeybgold 💦

A photo posted by ✨Tess Munster💯✨ (@tessholliday) on

Holliday, also known as Tess Munster, made headlines this month when she was signed by MiLK Model Management as the largest woman on their books -- proving wrong critics who said she was "too large" to model. She wants to continue to help other women to feel confident in their bodies, regardless of their size or what society tells them is beautiful.

"I created the hashtag [#EffYourBeautyStandards] because I was tired of being told what I could and couldn't wear by the media and how I should cover my body because of my size," Holliday told The Huffington Post. "I decided 'eff that,' I will wear what I want!"

Spending my entire vacation in a bikini✔️ Not giving a fuck ✔️ #effyourbeautystandards

A photo posted by ✨Tess Munster💯✨ (@tessholliday) on

Holliday has created an Instagram account for #EffYourBeautyStandards, inviting women to share selfies of themselves in the name of body love. At the time of writing, the account had over 70,000 followers.

“I understand not everyone understands what I’m about," she told HuffPost UK. "But to me it’s such a simple concept. It’s all about loving your body regardless of your size and chasing your dreams."

@marortiz is looking so so so glam! holy moly! ❤️ @nataliemeansnice

A photo posted by Eff Your Beauty Standards (@effyourbeautystandards) on

See more incredible #EffYourBeautyStandards images here.

💪Welcome to the gun show 😎 #mooloolaba

A photo posted by ✨Tess Munster💯✨ (@tessholliday) on

HuffPost

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