ENTERTAINMENT
01/27/2015 09:22 am ET Updated Jan 27, 2015

Kim Kardashian's Super Bowl Commercial Is All About Her

Good news for anyone who thought to themselves, "the Super Bowl just doesn't have enough Kim Kardashian in it."

The reality star premiered her new 30-second commercial for T-Mobile's "Data Stash" program (that will air again during the Super Bowl) on "Conan" on Monday night, and naturally it's all about her.

"'Hi. I'm Kim. Each month millions of gigs of unused data are taken back by wireless companies. Tragic," the 34-year-old says in a serious tone, in the mock PSA-style commercial. "Data you paid for that could be used to see my makeup, my backhand, my outfits, my vacations and my outfits. Sadly all lost. Please, help save the data."

It's not the first time Kardashian has appeared in a Super Bowl commercial, either. Back in 2011, she appeared in a 30-second spot for Sketchers Shape-Ups, but T-Mobile made sure this new ad really captured the essence of Kim.

"The [T-Mobile] ad really incorporated a lot of my personality," Kardashian told People magazine. "We really went over scene by scene and what selfies I thought would really showcase me and what I would do. I ski, I went to tennis camp growing up. So there are some things in the commercial that I don't think people know about me."

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