No More, The NFL's Domestic Violence Partner, Is A Sham

What You Should Know About The NFL's Domestic Violence Partnership
NFL Commissioner Roger Goodell participates in a news conference for NFL Super Bowl XLIX football game Friday, Jan. 30, 2015, in Phoenix. (AP Photo/David J. Phillip)
NFL Commissioner Roger Goodell participates in a news conference for NFL Super Bowl XLIX football game Friday, Jan. 30, 2015, in Phoenix. (AP Photo/David J. Phillip)

The brands have spoken, and they want you to know that domestic violence and sexual assault are bad. In fact, the brands not only think they're bad, but have a theory as to why they persist: the issues of domestic violence and sexual assault don't have a strong enough brand. So, to help get America talking about these issues, the brands created a brand, and partnered with other brands to promote this brand. And this is how No More—a more or less imaginary brand made by brands to help domestic violence and sexual assault with their brand problem—came to be.

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