03/04/2015 11:47 am ET Updated Mar 04, 2015

Jessica Simpson Is Back In Daisy Dukes For Her Spring Fashion Campaign

Ten years ago, Jessica Simpson's denim shorts had a serious moment when she slipped on a pair for "The Dukes of Hazard." Now, she's back in Daisy Dukes promoting her Jessica Simpson Collection for Spring 2015.

The Instagram account for the Jessica Simpson Collection shared a photo of the 34-year-old star from the latest ad campaign for her new line. In the shot, Simpson wears a flowing blouse and tiny shorts with fringed heels. The ad was shot by Gilles Bensimon in the desert in Sedona, Arizona.

Two other photos from the campaign popped up on Instagram last month.

First look at our #spring15 campaign! @jessicasimpson photographed by @gilles_bensimon in #Sedona

A photo posted by Jessica Simpson Collection (@jessicasimpsonstyle) on

Sedona made for the perfect location since the collection is inspired by the Southwest locale.

"The collection channels the Southwest's vibrant energy and free-spirited feel of life on the road," reads a description on Simpson's website. "Colorful prints, lived-in denim, turquoise details and sueded fringe infuse pieces with Jessica's signatures bohemian styling."

Check out a behind-the-scenes video from the shoot below.

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Celebrities in Short Shorts