03/09/2015 02:38 pm ET Updated Mar 09, 2015

SXSW Preview: New Film Looks At The 808 Drum Machine, 'The Rock Guitar Of Hip-Hop'

Courtesy of You Know Ltd.

Since its launch in 1980, the Roland TR-808 drum machine has gone from fad to icon, appearing in everything from early hip-hop and Prince hits to Kanye West songs and EDM tracks. 808, a new documentary from You Know Films/Atlantic Films premiering at South by Southwest on March 13, pays homage to the machine through such enthusiasts as Rick Rubin, Questlove, and Mike D and Ad-Rock of the Beastie Boys. The film is narrated by former BBC radio host Zane Lowe and has an accompanying soundtrack on Big Beat/Atlantic Records due out this summer.

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