04/01/2015 12:04 pm ET Updated Apr 01, 2015

Why Lord & Taylor Had 50 People Wear The Same Outfit On Instagram This Weekend

You know that awkward moment when you see someone else wearing the same outfit as you? Well this weekend that happened to a lot of fashion bloggers -- 50 times.

Retailer Lord & Taylor took over Instagram on Saturday by partnering with 50 influential fashionistas and having each post a photo wearing the same dress. The brand paid each hand-picked blogger to wear their Paisley Asymmetrical Dress to help introduce consumers to their new Design Lab collection.

The $88 dress inevitably sold out in a couple of days, but Lord & Taylor's larger goal was also achieved: To introduce customers to their new, edgy offerings.

Check out a selection of the bloggers rocking the dress and let us know if these photos make you excited for the Design Lab collection.

A photo posted by Wendy Nguyen (@wendyslookbook) on

A photo posted by Dylana Suarez (@dylanasuarez) on

A photo posted by Hallie Swanson (@halliedaily) on



Our Favorite Online Shopping Sites