05/13/2015 05:13 am ET Updated May 13, 2015

You'll Soon Be Able To Order Domino's Pizza On Twitter, Via Pizza Emoji


Gone are the days when you needed to use words (psh, how 20th century!) to order pizza. Domino’s will soon allow customers to order food with nothing but a simple emoji -- the pizza one, of course.

On Tuesday, Domino’s announced that it would be launching a new “tweet-to-order” system on May 20 which will allow U.S. customers to tweet at the company for pizza.

”It's the epitome of convenience," Patrick Doyle, Domino's CEO, told USA Today. "We've got this down to a five-second exchange."

Here’s how the new ordering system will work, per Mashable:

Once a customer has registered their Twitter handle on their Domino's Pizza Profile, they will then be able to simply tweet #EasyOrder or just the pizza emoji to the Domino's Twitter handle. Domino's will then send the customer a direct message to confirm the order and the Easy Order saved in a customer's profile will be automatically sent to their home.

Though other companies like Starbucks have experimented with “tweet-to-order” systems in the past, USA Today says that Domino’s will “become the first major player in the restaurant industry to use Twitter, on an ongoing basis, to place and complete an order.”



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