A new ad invokes patriotism and a sense of humor to promote gun safety in America.
"America is great because it's full of freedom, but it's also full of gun accidents," Lucas says in the ad, as gunshots are recklessly fired around him. "Of course your gun is safe, but maybe other people get distracted because America is so full of handsome movie stars and delicious hamburgers."
Watch the ad above.
"The problem is, too much stuff is getting shot by accident, like toddlers and full grown people, but you can help."
Lucas encourages viewers to clear and double check the chamber of their guns after use, to turn on the safety and store the firearm in a secure place.
"You may not need this message, but somebody out there does," Lucas says. "America is counting on you."
Evolve identifies as "apolitical," striving to promote safe, responsible gun use without taking a pro- or anti-gun stance.
Check out popular Evolve ad "Playthings," which used sex toys to send a message about locking up firearms, here.