07/12/2011 08:55 am ET Updated Sep 11, 2011

Meet The Climate Reality Project

The climate crisis is a reality, and we are seeing its impacts in extreme weather all around the world. Using the same deceitful playbook as big tobacco used years before to mislead the public about the dangers of smoking, oil and coal companies and their allies are now deceiving the public about climate change. They have nearly unlimited resources to sow doubt, but we have one critical advantage: Reality is on our side.

That's why today I'm launching a new, global campaign to broadcast the reality of the climate crisis. This campaign is called The Climate Reality Project. We will invite people to discover for themselves the truth about climate change for themselves, and reject the mistruths they hear every day.

Climate Reality will start with a global event on September 14-15 called 24 Hours of Reality. Over 24 hours, in multiple languages and in 24 time zones, we will bring the world together to reveal the full truth, scope and impact of the climate crisis.

Watch my video about Climate Reality and this exciting new project here:

Crossposted from Al's Journal.