THE BLOG
10/02/2014 03:46 am ET Updated Dec 06, 2017

5 Types of Web Content for Driving Extra Traffic

Your ability to adapt to new ways of doing things is actually quite important when talking about content, or blogging as a whole. Trying to push the same type of content constantly is not necessarily a bad thing, but why not try something new, and drive a few extra visits by doing so?

The web is flooded with content, literally. In order for anyone to have a chance of standing out, he must either produce high-quality content relentlessly, or have some tricks up his sleeve that may give him advantage. In this case, our advantage is new types of web content to try and publish.

2014-09-24-5TypesofWebContentforDrivingExtraTraffic.jpg

Trying out something new shouldn't be feared -- don't do it if it doesn't feel right, but perhaps you're going to surprise yourself by realizing that there are different types of people who consume different types of content. Here is a list of five types of web content to try, as soon as you're building your next idea!

Videos

100 hours of video are uploaded to YouTube every minute. Don't believe? Google has launched an official YouTube Statistics page, check it out! The point I was trying to make is that there is endless supply of video content available, use it to your advantage!

You don't have to create your own videos, use your imagination! Pick a few videos, and see whether you can come up with an idea for a blog post. You'll be surprised how effective such a method can be. Not to mention, all the marketing that comes with it.

Guides

Content that's tagged a guide is usually going to be longer than your usual web content. Keep in mind, people do search for guides, and they're an amazing way of building extra authority for yourself. I find that areas such as technology and computers, are the ones where people need guides the most.

Look, companies such as DigitalOcean will go all the way to secure a position in the cloud hosting market, they offer opportunities to writers who're comfortable with writing guides for other people - no matter their expertise, beginner or professional.

Interviews

I feel like I need to work on this one myself. Interviews are a great way to learn about other people, about other industries, and also to gain insights that you wouldn't usually find in a traditional blog post. Getting an interview going is super easy, these days most interviews will conclude by using email - but those with higher confidence levels can host a podcast, or have a talk over Skype.

Here are some interviews to check out for inspiration:

  1. Here's How the Pebble Smartwatch Became the Most Funded Project in Kickstarter History
  2. Powerful Business (and Life) Lessons : An Interview With Precision Nutrition Founder Dr. John Berardi
  3. Interview With Bill Gurley: The Guy Who Backed OpenTable, Yelp, GrubHub, Twitter, Zillow And Uber

Book Reviews

How many books have you read in the past couple of months? Just a few? Well, surely there are some things that you learned from those books, that you could say are now invaluable to you. Why not share those things with your audience? I'm sure someone would find them useful, even compelling! Books reviews is just about the easiest way of building your community, and gaining those extra visits!

And, if you need inspiration - then look no further than Huffington's own Book Reviews vertical. You'll find plenty of advice, insight and general idea of how to write a good book review.

Product Reviews

I doubt you'll surpass Product Hunt in terms of new submissions, but you could definitely score some high-end points for being creative, insightful and resourceful when reviewing products. Too many bloggers are just taking a product, giving it a title of 'Review' and then they just copy/paste whatever information they could find on the products homepage. That's not a review, that's garbage!

You're more than likely a user of several online and offline products. Take your time, and write reviews for them. Believe me, in the long run - many people will be grateful for you having taken the step.

Types of Web Content

Remember, these are just a couple of types that we can add to our regular schedule, there are many others out there that I might discuss in further posts. Which one did you feel most happy about from this list? I'd love to see your publications!