THE BLOG
10/12/2011 11:21 am ET Updated Oct 11, 2012

Forever Young

I've realized why denim has withstood the test of time: it is one of the few articles of clothing that is perennially associated with youth. Every generation has a silhouette, just like every person in America has his or her favorite pair of jeans. Jeans represent innocence, causing nostalgia for a specific moment or period in time-- maybe your first date, your first scrapped knee, your first kiss--it is everything we remember, it is forever in blue jeans. The classic fabrication has helped define pop-culture and most importantly, it is timeless and limitless.

Recently I found myself getting lost in and around Los Angeles trying to discover new neighborhoods and places. On one of my recent outings, I stumbled into M+B gallery where I picked up the book "Locals Only," by photographer Hugh Holland. This book depicts California skateboarding culture from 1975 to 1979, which takes me back to my own rebellious adolescent youth. This book has given me solace and helped me to define the true meaning of California's denim culture, as the images of kids in their denim, pushing the boundaries of cool, are as relevant today as they were nearly four decades ago.

Walking the streets of LA, I notice how many people wear jeans, regardless of age, race, creed or gender. I am again reminded that the youthfulness and timelessness denim conjures is a familiarity amongst us all. Denim is here to stay; it is simply part of our Genetic composition.