ENGLEWOOD CLIFF, NJ - CNBC has launched its live, linear programming for the desktop. It can be watched by subscribers to several of the largest cable and satellite operators in the United States including Cablevision, Comcast, DISH and Verizon. This "first phase" of the service launched last month.
Viewing via the desktop, notably in the workplace, will greatly expand the footprint of the business television network. It will provide a new source of advertising as entirely different ad inventory can be served into the live stream, explains Kevin Krim, SVP and GM of CNBC Digital, in this interview with Beet.TV
Krim, the former global digital head of Bloomberg, also speaks about the emerging of opportunity for news producers and advertisers in the emerging, real-time, socially charged media landscape.