VIEQUES, PR - Taboola, the fast-growing content recommendation engine, which displays some three billion suggested thumbnails on Websites and mobile apps on a daily basis, is finding that 20 percent of its traffic is coming from mobile devices, says CEO Adam Singolda, in this interview with Beet.TV
Taboola, which had started as a content discovery engine for news publishers, is now being used by brands who want to drive consumption of "native advertising" campaigns. In this interview, he explains emergence of content marketing and the future of mobile as primary platform for native advertising.
We spoke Singolda at the Beet.TV executive retreat where he was a participant.
You can find this post on Beet.TV.