03/26/2014 02:05 pm ET Updated Dec 06, 2017

IPG's Magna Global Joins AOL "ONE" as Charter Partner, Kristi Argyilan explains

SAN FRANCISCO - Today, AOL announced the  organization of its programmatic advertising operations into a new entity which it calls "ONE."   Joining the initiative as "charter" partner is Magna Global, the media agency of IPG Mediabrands.

Speaking with Beet.TV, Kristi Argyilan, president of Magna NA, gives an overview of the automation of digital media, the alliance with and AOL and the plans for a global roll-out.

You can find this post on Beet.TV.