SAN FRANCISCO - Today, AOL announced the organization of its programmatic advertising operations into a new entity which it calls "ONE." Joining the initiative as "charter" partner is Magna Global, the media agency of IPG Mediabrands.
Speaking with Beet.TV, Kristi Argyilan, president of Magna NA, gives an overview of the automation of digital media, the alliance with Adap.tv and AOL and the plans for a global roll-out.
You can find this post on Beet.TV.
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Our journalists will continue to cover the twists and turns during this historic presidential election. With your help, we'll bring you hard-hitting investigations, well-researched analysis and timely takes you can't find elsewhere. Reporting in this current political climate is a responsibility we do not take lightly, and we thank you for your support.
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