02/28/2011 12:03 pm ET Updated Jun 04, 2013

The "Wow Effect" of Apps for Video News Producers: They Can "Reinterpret and Reinvigorate Brands," CNN's Mike Toppo

The power of Apps for video news producers is profound, allowing them to "reinvent" themselves to consumers says's Mike Toppo, Senior Director for News Operations in this segment from the Beet.TV Video Journalism Summit at The Washington Post earlier this month.

Says Jeff Whatcott, Senior VP of Brightcove, that publishers are finding a significant value in "customer loyalty" around the new medium.

Another big value in Apps for news is the fact that a growing number of consumers prefer to read and watch offline, while commuting, notes panelists Mike Stepanovich, Managing Editor of Reuters Insider and Mark Larkin, VP of

Earlier this week, CNN announced its free App for the Android.

You can also find this post up at Beet.TV.