CANNES - Comcast's data from its twenty millions set-top boxes, coupled with marketers' first party data, will create a "whole new world" for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships in this this interview with Beet.TV
Comcast has been expanding its addressable technology via acquisitions including the recent one of Visible World.
She lays out her vision in this segment taped last month at the Cannes Lions Festival.
The video is part of the Media Revolutionaries series presented by Xaxis and Microsoft. Interviewing her is David J. Moore, Chairman of Xaxis and President of WPP Digital.
You can find this post on Beet.TV.