While programmatic TV buying operates in a just a small slice of the overall TV ad market, it is growing and advertisers are allocating budget. AOL has some 58 advertising campaigns running in test mode, on its platform, says Bob Lord, Global CEO of AOL Platforms in this interview with Beet.TV
We sat down with him yesterday for a look back at this year and his predictions for programmatic advertising for 2015.
You can find this post on Beet.TV.
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