While digital media has been part of the conversation at the annual Cannes Lions Festival for some five years, the digital revolution means that the industry is now operating in a pervasive, digital world. Not just using digital marketing, we are "marketing in a digital world," says Dave Morgan CEO of Simulmedia, in this interview with Beet.TV
We spoke with Morgan last week about Cannes as part of our preview series titled "The Road to Cannes."
Beet Partners with Simulmedia for Cannes Coverage
We are very pleased that Simulmedia is the presenting sponsor of Beet.TV coverage of Cannes Lions 2014. As part of this association, we will be producing a summit with Simulmedia and Videology on the future of television advertising on Tuesday, June 17 at the Videology Cabana on Le Croisette. Here is a list of the panelists and moderator.
*Marco Bertozzi, President, Audience on Demand, EMEA & N.A., VivaKi
*Tom Bowman, SVP Sales Operations and Commercial Production, BBC Worldwide
*Scott Ferber, Chairman & CEO, Videology
*Steve Hasker, President, Nielsen Global Product Leadership
*Terence Kawaja, CEO Luma Partners (moderator)
*Dave Morgan, CEO & Founder, Simulmedia
*Yin Woon Rani, VP of Integrated Marketing, Campbell Soup Company
You can find this post on Beet.TV.