When John Battelle sold Federated Media earlier this year, he kept control of the company's programmatic publishing SSP which he named sovrn. Sovrn provides programmatic sales operations for many long and mid-tail publishers who want to sell programmatically. The platform is integrated with all the major DSP's.
Walter Knapp, the former COO of Federated, now CEO of sovrn, tells Beet.TV the company is serving one billion ad impressions a day, is profitable and has a strong balance sheet coming out of the sale of Federated.
He speaks about the legacy of of Federated Media, of empowering the smaller publishers to compete in a market dominated by technically advanced advertising agencies.
Citing Quancast numbers, he says sovrn is the "fifth largest network" with over 460 million monthly uniques.
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