08/11/2014 02:22 pm ET Updated Dec 06, 2017

(VIDEO) Mail Online Aims To Go Large With Rich, Native Video Ads

The world's biggest digital newspaper site wants to fast-forward its video ambitions - not just for editorial, but for advertising.

"We're an absolute giant," says Mail Online sales VP Matt Kaplan. "We drive more video consumption than any other player in our space - upwards of 50m streams per month - and yet it's less than 2% of our total page view consumption.

"All of those pages represent an opportunity to drive a video solution - through high-impact display or a native solution."

Those are the video ad formats Kaplan is focused on using over standard pre-roll, claiming higher engagement.

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