(Video) NBC News 'theGrio' Builds Audience with Original Video

(Video) NBC News 'theGrio' Builds Audience with Original Video
This post was published on the now-closed HuffPost Contributor platform. Contributors control their own work and posted freely to our site. If you need to flag this entry as abusive, send us an email.

theGrio, the NBC News unit which targets African Americans, has built a growing audience and revenue model with original video, says co-founder Barion Grant in this interview with Beet TV.

Grant spoke at a recent online video news forum at the Columbia Journalism School hosted by duPont-Columbia Awards and the Online News Association

He says social media has enabled the site to have a "top down bottom up approach" to building a more organic audience.

NBC News-owned site, targeting African Americans, has over 400,000 Facebook fans.

More the growing impact of theGrio in this story on paidContent.

You can find this post on Beet.TV

Popular in the Community

Close

What's Hot