THE BLOG
09/10/2014 04:46 pm ET Updated Dec 06, 2017

(VIDEO) Publicis and Adobe in Pact for "One-to-One" Marketing Initiative

COLOGNE, Germany - Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO,  we spoke with Stephen Beringer, President of VivaKi's Audience on Demand, a Publics digital unit.

Always-On will be available to all the Publicis agencies.

Beringer describes the platform as extremely granular, allowing marketers to have a "one-on-one" relationship with consumers.

He also speaks about the state of programmatic and the position of VivaKi in the marketplace.

This video is part of series of videos covering DMEXCO.   Please find all of our coverage of the show right here.  Beet.TV's coverage of DMEXCO is sponsored by Videology.

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