COLOGNE, Germany - Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO, we spoke with Stephen Beringer, President of VivaKi's Audience on Demand, a Publics digital unit.
Always-On will be available to all the Publicis agencies.
Beringer describes the platform as extremely granular, allowing marketers to have a "one-on-one" relationship with consumers.
He also speaks about the state of programmatic and the position of VivaKi in the marketplace.
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