- DigitasLbi's programmatic strategy and analysis VP Brian Zaben: "It's not going anywhere. It will just be more informed. The data points we'll be able to (use) ... will make it more relevant."
- Target digital media VP Brent Rosso: "TV's not going anywhere. The medium, nothing rivals it. That said, we don't know what we don't know yet."
- AOL video sales VP Margee Anderson: "As demand for quality content continues to grow, we're going to see it taking a stronghold in the media mix."
"I have several clients, because they're having to serve a mass message, the message is so watered down, it doesn't speak to the true audience," said Starcom MediaVest Group's precision video EVP Tracey Scheppach. "As tech and data improves, you'll be able to improve the creatives - so I see a creative renaissance coming as well."
They were interviewed by Vertere Group CEO Tim Hanlon for Beet.TV at the Beet.TV leadership summit on the transformation of television, presented by AOL.
You can find this post on Beet.TV.