While the viral video hit can be golden for brands, it can't be done consistently and it's "not a sustainable business model" says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm that secures views for branded content on hundreds of publisher sites. Viral is great, but paid is an essential component, as it is for all advertising, he says.
This will be among the topic discuss at the July 23 Beet.TV leadership summit on titled "The Rise of Branded Video: Who's Watching and Why." The Jun Group is sponsoring the event.
We are not streaming live, but will produce many segments over the days and weeks ahead. so please stay tuned.
Ben Dietz, SVP, Head of Sales, VICE Media
Rori DuBoff, Head of Global Strategy, Havas Media
Jason Krebs, Head of Sales, Maker Studios
David Lang, Chief Content Officer and President of Mindshare Entertainment
Abby Marks, Director of Strategy & Operations, Ogilvy Entertainment
Mark Marvel, Director of Video and Mobile Sales Strategy, TIME.com
Sarah Power, Chief Strategy Officer, Initiative (IPG)
Mitchell Reichtgut, CEO, Jun Group
Pete Stein, Global CEO, Razorfish
Eric Weisberg, Executive Creative Director, JWT
Moderated by Ashley Swartz, Furious Minds, and Paul Kontonis, Collective Studio
You can find this post on Beet.TV.