COLOGNE - While the automation of buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm.
In this interview with Ashley Swartz, the London-based executive gives provides an overview on progress and roadblocks in programmatic in Europe.
We interviewed her at DMEXCO.
Disclosure: Videology is a sponsor of Beet.TV's coverage of the show.
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