Alan Braithwaite

Alan is the Chairman of LCP Consulting, which he founded in 1985. In more than 20 years he has helped to take the company to be the leading independent consultancy in supply chain and logistics, working internationally and receiving world recognition in its specialisation. He is also a Visiting Professor at Cranfield University. He is a regular speaker at conferences, and the author of many papers and articles. He is a thought leader and educator and has worked with the LCP team to develop innovative new analytical and design tools including Cost-to-Serve®, Time-to-Serve® and Carbon-to-Serve® to identify the value potential in companies’ supply chains.

In his career he has consulted for more than 300 clients across every industry sector. He applies the key principles of the Supply Chain in all functional areas from manufacturing, purchasing and supply to distribution, retailing, logistics and customer satisfaction. In the last three years he has brought these fundamentals to the world of multi-channel retailing and developed a unique framework for identify the specific challenges of the retail sector as it hurries to adopt this growth area.

Alan holds an MSc in Business Administration from the London Business School and a BSc in Chemical Engineering from Birmingham University.