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President & CEO, Siegelvision Corp
Alan Siegel, President/CEO of Siegelvision and Founder/Chairman Emeritus of Siegel+Gale, is a preeminent figure in the branding business and the force behind the Plain English movement in the U.S. He has written extensively on branding and simplicity for The New York Times, Across the Board, The National Law Journal and has appeared on Today, PBS NewsHour, CBS, NBC, ABC and BBC News, CNN and the TED Conference. Alan has co-authored The Wall Street Journal Guide to Money and Markets, Writing Contracts in Plain English (West Publishing), Simplified Consumer Credit Forms (Warren, Gorham and Lamont) and One Man’s Eye (Harry N. Abrams).