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Andrew Cracknell started his advertising career as a copywriter in the 1960s at what was then one of the very best agencies in the world—Collett Dickerson Pearce in London. Ever since then he’s worked on both sides of the Atlantic in a variety of agencies, in capacities from copywriter to chairman and worldwide creative director. In that time there is almost no product category he hasn’t worked on and almost no creative solution he hasn’t seen. He writes regularly for Campaign magazine and The Financial Times on advertising and related subjects.