Contributor

Andy Lark

Andy Lark is CMO, Xero and blogs at <a href="http://thedailylark.com/" target="_blank">thedailylark.com</a>

Andrew is vice president at Dell, where he is charged with leading global marketing for its Large Enterprise business unit – both the largest group within Dell and the industry. Prior to this, he led communications, conversations, and global online at Dell, which included responsibility for Dell.com, the world's largest eCommerce site. During this time, he spearheaded the company's revitalization of its online presence, including its highly acclaimed social media strategies.

Andrew’s 22 years of experience across business-to-business and consumer sectors spans building successful businesses and leading award-winning marketing programs and teams for Fortune and Times 100 companies, global technology brands, start-ups and the world’s hottest advertising and communications agencies.

Andrew joined Dell from LogLogic, a hot technology start-up backed by Sequoia Capital, Worldview and others. He led all marketing activity as CMO and the company’s business efforts in Japan, Australia and New Zealand. Prior to LogLogic, Andrew was vice president of worldwide marketing and communications at Sun Microsystems. In this role, his responsibilities spanned corporate marketing, global media and analyst relations, research, messaging and positioning, advertising and branding, product launches, tradeshows and events, publishing, industrial design, and executive communications. Andrew made the move to Sun following a successful career at Nortel Networks where he led all corporate marketing and communications and was chief marketer for Asia Pacific. Andrew joined Nortel from Fleishman-Hillard, the world’s largest public relations agency, where he was a senior vice president and partner consulting to global leaders such as Dell, Microsoft, IBM, and Sony.

A native of Auckland, New Zealand, Andrew holds a bachelor’s degree from Auckland University. When he is not immersed in work, he expends his spare energy as a competitive sailor, avid reader and wine enthusiast. He also enjoys cycling, windsurfing, writing, travel and design. Andrew is married with a delightful daughter, Sophia and son, Zach. He has no interest in golf.

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