After many years of successful agency, freelance and in-house public relations and marketing work in the fields of fashion, beauty and luxury spirits, Britt Johnson founded mediaplacement entertainment incorporated in September 1998.
Mediaplacement was established with Mr. Johnson’s vision of providing corporate brands with creative ways to reach their consumers by utilizing various entertainment platforms. Disciplines include Product Placement (film, television and music), Public Relations, Special Events, Celebrity Endorsements and Promotional Partnerships. Early clients included: Smashbox Cosmetics, Neutrogena, Johnson & Johnson, CNBC and LVMH.
Mediaplacement has grown to become one of the premiere marketing firms in the entertainment industry with an enviable reputation in fashion, beauty and luxury spirits. Current clients include Moet Hennessy, L’Oreal Paris, Extra TV and HBO.
Mr. Johnson’s contributions to his clients represent a major success story that has spanned more than a decade.
The Luxury Lounge®
In September 2002, HBO tapped mediaplacement to produce a very special hospitality event for their high profile award nominees in honor of both the Primetime Emmy Awards and Golden Globe Awards. The goal was to create an oasis that nominee’s could relax and receive luxury goods and services in order to prepare and celebrate awards weekend. The event was aptly titled “The Luxury Lounge®” and was an instant hit with talent and sponsors alike.
Mediaplacement trademarked this event in 2005 and is currently celebrating its 9th year with HBO. The Luxury Lounge® is featured regularly on entertainment programs such as: Entertainment Tonight, Access Hollywood, Extra and was immortalized in a very special episode of the Sopranos entitled “The Luxury Lounge®”.