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Christel is a technology executive who has built brands and digital businesses since the advent of the digital economy. She is a Co-Founder of BOLT, a live TV & gaming service (over 3M users in Kenya, Southeast Asia, and Latin America), and the Founder of pin8cle, a strategic consultancy to turn start-ups to rev-ups. Previously, Christel founded Brandwatch's first office in Asia-Pacific (fast-growth, digital intelligence and analytics), was the Head of Content at Twitter across their International Markets, and led Social Business for Samsung Asia. Christel was selected by The Guardian as one of the top global digital strategists, Campaign Asia-Pacific as a Woman to Watch, and Business Insider as one of the 30 best executives to follow on Twitter. Christel has also contributed articles to Harvard Business Review and Huffington Post