Christian Filli

Christian Filli is Vice-President of Strategy at LatinWorks, a full-service advertising agency with specialty in cultural branding, headquartered in Austin, Texas. In his current role, he oversees consumer insights, strategic planning and thought leadership. He recently co-authored the white paper entitled The Plus+ Identity, which provides a unique perspective on the mindset of Ambicultural Latinos living in the U.S.

Christian is of Swiss-Cuban origin, was raised in Brazil and lived many years in Mexico. He received his degree from the School of Advertising and Marketing (ESPM) in Sao Paulo and his 20+ year professional trajectory includes several leadership roles with multinational companies, such as Marketing Director at Reebok and Managing Director at Landor Associates. Christian has traveled extensively across the globe and is passionate about the outdoors and endurance sports, having climbed some of the world’s highest mountains and competed in dozens of adventure races, triathlons and ultra-marathons.