Eric Greenberg and Karl Weber

Eric H. Greenberg is President and Chief Executive Officer the Beautifull (www.beautifull.com), a prepared, fresh food company focused on providing tasty, healthy, and real food for retail and home delivery.

Eric has founded and established many businesses in his entrepreneurial career including: Wind farms in partnership with Native American Tribes in the Great Plains; Acumen Sciences and the Acumen Journal of Life Sciences; Scient, a consulting firm focused on eBusiness and emerging technology; and Viant, an internet systems integrator.

Mr. Greenberg received a Bachelor of Business Administration in Finance from the University of Texas at Austin. Mr. Greenberg serves on the Board of the Shoah Foundation, received Shoah's Ambassador to Humanity Award for 2001, was on the fundraising campaign committee at UCSF for their new Mission Bay Campus where the human genetics lab is named after him, has endowed genetic research treatments at Columbia/Cornell for breast cancer and pediatric cardiology, is a recipient of the Einstein Technology Innovation Award from the State of Israel and the Jerusalem Fund and was named by Worth Magazine as one of the 10 Most Generous Americans Under 45.


Karl Weber is a writer, editor, and book developer with over twenty-five years' experience in the book publishing industry. He is an expert in general-interest non-fiction publishing, specializing in topics in business, politics, and current affairs.

Weber's recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008); The Triple Bottom Line, a guide to sustainable business co-authored with Andrew W. Savitz (2006); and The Best of I.F. Stone, a collection of pieces by the famed independent journalist which Weber edited (2006). Weber served as project editor on the number one New York Times bestseller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan (June, 2008).

Weber has advised and assisted authors in a wide range of non-fiction areas, including, for example, former president Jimmy Carter, author of several New York Times bestsellers, including An Hour Before Daylight (2000), which Weber edited; business guru Adrian Slywotzky, a director at the consulting firm of Oliver Wyman and author of The Upside (2007), How To Grow When Markets Don't (2003) and How Digital Is Your Business? (2000), all of which Weber co-authored; and executive Jonathan M. Tisch, who wrote Chocolates on the Pillow Aren't Enough (2007) and The Power of We: Succeeding Through Partnerships (2004) in collaboration with Weber.