Erika Johansson

Erika Johansson is a strategist at Purpose, where she builds 21st Century movements and hopes to give every person the opportunity, the inspiration, and the tools they need to take thoughtful action on the issues that matter to them.

Leading up to the 2008 election, Erika worked at Norman Lear’s nonpartisan, nonprofit youth voter registration organization, Declare Yourself. Using the power of viral marketing and strategic relationships, Declare Yourself registered more than two million young people to vote. Additionally, Erika coordinated the build and managed the daily operations of Remix America, an online editing software that encouraged students to remix the great expressions of the past with the hot-button issues of today. Post-election, Erika toured the country with Norman Lear’s original print of the Declaration of Independence, bringing it to libraries, schools, and museums across America.

Erika was born and raised in the sprawling metropolis of Los Angeles, California. She attended New York University’s Gallatin School of Individualized Study, earning a degree in Travel Histories and Narratives of Exploration. While in college, Erika discovered the wonderful world of political satire with internships at both The Daily Show and The Colbert Report.