Grace Jeon

Grace Jeon is the founding CEO of JUST, a company with the mission to create everyday products with environmental and social impact – products that are better for you, better for the environment, and better for communities. JUST is a mission driven business that rethinks how we create, consume and dispose of the items we hold in our hands every day.

Grace has an extensive background in brand marketing and business development in consumer goods and industrial automation. Most recently she was the CEO of Designer Protein, the pioneer and innovator of whey protein products and sports nutrition. She also spent seven years with FIJI Water immediately following its acquisition by the Wonderful Company (formerly Roll Global) as the Senior Vice President for Global Business Development. In that role she was responsible for National Accounts, Trade Marketing, Consumer Promotions, Category Management and International Business, specifically managing Asia and Australia.

She received her Bachelor of Business Administration from University of Wisconsin-Madison with an emphasis on Marketing and Japanese. She also studied at the Sophia University in Tokyo, Japan. Grace is a Minnesota native now residing in Los Angeles, California with her husband and son.