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Jon Deutsch, MSOD, is digital experience professional and messaging strategist with over 20 years of leadership in private industry, combined with a Master's Degree in Organizational Dynamics from the University of Pennsylvania, an alumni of the Center for Creative Leadership, and a Center for Progressive Leadership Fellow. Throughout his career, Jon has advised clients ranging from large corporations and DotCom start-ups to politicians and non-profits on how to effectively use brand, messaging and technology to innovate, elevate and connect with desired audiences. To learn more about Jon, please visit his personal website, http://jondeutsch.com, his political analysis blog, http://betweenthecolumns.com, or his consulting firm, http://capdstrategies.com Jon's editorial objective is to introduce new, innovative perspectives to popular topics of interest, with the goal of sparking new ideas, creating engaging conversations, and ultimately, improving the collective understanding of topics that affect us all. Jon's views are his own, and do not reflect the views of his current employer or other organizations.