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With over 10 million views, Jouelzy curates weekly discussions to encourage women of color as they define their own success stories, emboldening them to push back against harmful social norms. Jouelzy provide a safe space for women of color to address complex cultural issues faced on a daily basis. Over 162k #SmartBrownGirls engage in discussions covering everything from mental health, career, relationships to tech and history/culture. With a dash of wit, snark and humor, Jouelzy educates her audience on historical and political context of trending pop culture topics in her popular #PopSnark series.